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App State Athletics Announces Apparel Partnership with Eric Church


Appalachian State University athletics and Learfield Licensing Partners have brokered a deal for an apparel line featuring Appalachian State alum and two-time Country Music Award winner Eric Church.

The Mountaineers’ licensing agency, Learfield Licensing Partners, partnered with Church for the Mountain Born Collection. LLP will handle approvals by Church and the University, the collection and distribution of royalties and retail development.

“For us, this represents the alignment of two great brands and hopefully it will mean more exposure for Appalachian State to the millions of fans he has.” said Appalachian State director of athletics Doug Gillin.

The initial launch of the collection will consist of hats and apparel items to be available on store shelves beginning Saturday, Sept. 17 in conjunction with Appalachian State football’s game against Miami (Fla.) in Boone. The apparel will be available in the Appalachian State Bookstore and Mast General Store and also available inside Kidd Brewer Stadium on game day.

Outside of Boone, the collection will follow Church’s tour around the country and be available at concerts and appearances.