Cooler Weather in Forecast for ASM’s Middle Fork Greenway Easter Ski Fundraiser

Published Friday, April 3, 2015 at 9:05 am

businessesBy Jesse Wood

Easter Weekend is fast approaching and cooler weather is on the way. While folks might be dreading temperatures in the low 30’s next weekend, it’s a good forecast for the Easter Weekend fundraiser that Appalachian Ski Mtn. is spearheading for the benefit of the Middle Fork Greenway.

So far nearly 50 businesses are participating in donating a portion of revenues from business during Easter Weekend.

In February, Appalachian Ski Mtn. President Brad Moretz announced an extended ski season at the resort through Easter Weekend – Saturday and Sunday, April 4 and 5 – and that all ski-ticket sales on Saturday will be donated to the Middle Fork Greenway initiative.

In addition, all ski tickets on that Saturday and Sunday are 50 percent off ($25 each) with proof of paid lodging in the High Country on April 3 or 4, or proof of residency in Watauga, Ashe, Avery, Johnson, Caldwell or Wilkes County.

“We are moved by the number of businesses and individuals that are enthusiastic about participating in our ‘Greenway Weekend!’  We invite anyone who would like to participate in donating a portion of their sales from Easter Saturday or Sunday toward the Middle Fork Greenway initiative with us,” Brenda Speckmann of Appalachain Ski Mtn. said, regarding the amount of support area businesses and individuals have shown.

The Middle Fork Greenway is a 6.5-mile pedestrian and cycling trail located in between Boone and Blowing Rock. Of the proposed 6.5 miles, only one mile of trail has been developed so far.

“Aside from raising funds for this amazing added recreational opportunity for the High Country, this is creating awareness about the Greenway and letting people know about what is currently under way,” Speckmann added.

At last month’s press conference, Moretz said that he wanted to do something to spur the development of the greenway, and thought of extending the season through Easter weekend, something that has only been done a few times in the resort’s history.

In January, Moretz first reached out to Charlie Sellers, owner of The Blowing Rock attraction and then to Wayne Underwood, owner of the Mystery Hill attraction. Sellers decided to donate all of the admission sales for Saturday and Sunday of Easter weekend, and Underwood said that he would donate all of the admission sales on Saturday.

With them on board, Moretz said, “Interest has sort of snowballed.”

Traditionally, Appalachian Ski Mtn. closes on March 29. This year, Appalachian Ski Mtn. will reopen during Easter Weekend for skiers and snowboarders from 9 a.m. to 6 p.m. on Saturday and also Sunday.

In addition, a 3-for-1 special package is available for a ski ticket and a choice of two of the following local attractions: The Blowing Rock, Doc’s Rocks Gem Mine, Grandfather Mountain and Mystery Hill.

This 6.5-mile trail, connecting Boone and Blowing Rock, will be a part of the New River Headwaters Trail, a network of three trails – Middle Fork Greenway, Boone Greenway and South Fork Greenway – connecting Boone, Blowing Rock and Todd. New River Headwaters Trail is a project of High Country Pathways.

The Middle Fork Greenway is a collaboration between the Middle Fork Greenway Association, Blue Ridge Conservancy and High Country Pathways – along with other community and local government partners.

For more about the Middle Fork Greenway project, click here and view the master plan of the project here. For more information about the Middle Fork Greenway Association, click here.

If anyone is interested in contributing to, and participating, in our Greenway weekend to contact either Brad Moretz or Brenda Speckmann at Appalachian Ski Mtn. at 828-295-7828.

Here are other sponsors and contributing partners:

  • Yadkin Bank, $5,000 (title sponsor)
  • Alpen Acres Motel, 25% of lodging revenues (Saturday)
  • Appalachian Mountain Brewery, 15% of revenues (Saturday)
  • Appalachian Ski Mtn., all ski ticket revenues (Saturday)
  • The Blowing Rock Attraction, all admission sales (Sunday)
  • Basil Fresh Pasta Deli in Boone
  • Blowing Rock Brewing Co., 25% of beer sales
  • Blowing Rock Inn, 25% of lodging revenues (Saturday)
  • Blowing Rock Market, 25% of revenues from oyster roast (Saturday)
  • Chesseburger’s Grille, 25% of revenues (Saturday)
  • Chetola Resort, 25% of lodging revenues (Saturday)
  • Comfort Suites of Boone, 25% of lodging revenues (Saturday)
  • Doc’s Rocks Gem Mine, $2 per person (Saturday)
  • Fairfield Inn & Suites Boone, 25% of lodging revenues (Saturday)
  • Farm to Flame Food Truck, 15% of revenues (Saturday)
  • Foggy Rock Eatery & Pub, $500
  • Jane Fonvielle, $100
  • French-Swiss Ski College, all lesson revenues (Saturday)
  • Grandfather Mountain, all online admission sales (Saturday)
  • Green Park Inn, 25% of lodging revenues (Saturday)
  • Adam E. Hill, DDS, PA, $500
  • The Inn at Ragged Gardens, 25% of lodging revenues (Saturday)
  • Kilwin’s of Blowing Rock, $500
  • Makoto’s, 25% of revenues (Saturday)
  • Melanie’s Food Fantasy, 25% of revenues (Saturday)
  • Mellow Mushroom (Boone and Blowing Rock), 25% of sales (Saturday)
  • Mountainaire Inn & Log Cabins, 25% of lodging revenue (Saturday)
  • Mystery Hill, all admission sales (Sunday)
  • The New Public House & Hotel, 25% of lodging revenues (Friday and Saturday nights)
  • Pepper’s Restaurant and Bar, 25% of revenues (Saturday)
  • Red Onion Café, 25% of revenues (Saturday)
  • Stick Boy Bread Company, 25% of bread sales
  • The TApp Room, 25% of revenue (Saturday)
  • ECRS (presenting sponsor)
  • Mast General Store (presenting sponsor)
  • Damon Anagnos, MD Plastic Surgery
  • Dianne Davant & Associates
  • Footsloggers
  • Gaines Kiker Silversmith
  • Highland Hills Motel & Cabins
  • Jenkins Rentals
  • La Quinta Inn & Suites in Boone
  • Magic Cycles
  • Roots Restaurant
  • Sleep Inn Boone
  • Super 8 Boone
  • Black Cat Burrito in Boone
  • Sunset Tees & Hattery
  • Foscoe Rentals/Echota

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