Nov. 1, 2012. Lees-McRae College Career Services will host minor league baseball executive Tyler Tumminia Thursday, Nov. 8. She will present a lecture, “Breaking through Barriers and Hitting a Home Run,” at 7 p.m. in Evans Auditorium. The event is free and open to the public.
Tumminia is senior vice president of the Goldklang Group and oversees the marketing and broad scale sponsorship, operations and communication efforts for the sports entertainment consulting and management firm.
She is a sought-after speaker on the campuses of elite colleges and universities, educating students on various topics relating to the business of sports. In 2012, Tumminia spoke at the SINC Conference in Washington, DC. During the “Marketing Sport: Action & Adventure to Professional” panel, Tumminia gave an in-depth look at the challenges of operating four minor league teams while providing behind the scenes insight into the marketing goals, sponsorship, operations and communication efforts for the Goldklang Group.
“I receive as much inspiration from the students, as they may receive from me. Our next GM or next PA announcer might be sitting in the room during my speech. I look forward to speaking at Lees-McRae College,” said Tumminia.
In addition to speaking at the SINC Conference, during the 2011-2012 academic school year Tumminia spoke at University of New Haven, St. Thomas University, SUNY Fredonia, University of Florida, Indiana University, University of San Diego, University of Michigan, University of Massachusetts Amherst, and Minnesota State University. She has also previously spoken at NYU and Columbia.
To highlight the start of her speaking tour for 2012-2013, Tumminia was the keynote speaker at the NCAA Women’s Leadership Symposium in Boston, MA in September. In addition she spoke at the Ohio University Sports Business Forum, and the world’s leading sports digital conference, Blogs with Balls in Toronto, both in October. She will be speaking at the Ivy Sports Symposium at Columbia University and the Sport Leadership Sportif in Montreal in November.
She is a recipient of the Roland Hemond, MASA and Marcom awards for excellence in her field, and in 2011 was named Executive of the Year by NYU’s sports management program. In the fall of 2011, she successfully completed MLB Scout School in Arizona.
“We are very fortunate to have Tyler Tumminia come and speak on our campus since she is in such high demand as a speaker. I think her message of determination, hard work and perseverance when working to achieve your goals will resonate well with college students and indeed the whole community,” said Russell Taylor, director of Career Services and director of libraries at Lees-McRae.
“Her life is a demonstration of those ideals since she has achieved what few others have to become one of only a handful of female executives in all of baseball. I strongly encourage everyone to come hear Tyler’s informative and insightful presentation,” said Taylor.
The Goldklang Group provides operational consulting and management services in all areas relating to sports franchise and event acquisition, promotion and operation. Current clients of the Goldklang Group include Minor League teams the Charleston Riverdogs, St. Paul Saints, Hudson Valley Renegades and Fort Myers Miracle. Past clients include the Florida Marlins, Detroit Tigers and Chicago White Sox.
At the Goldklang Group, Tumminia developed the Group’s award winning marketing philosophy, Be Your Own Fan, in response to current market trends and industry analysis. In addition, Tumminia is responsible for the largest group-wide partnership with a major brand and the largest singular themed promotional event in the Group’s history.
Her development of the Professional Baseball Scouts Hall of Fame has received tremendous recognition throughout the industry, and has been hailed as a game-changer in how scouts are perceived at the local levels. In February of 2012, Tyler became co-owner of the Pittsfield Suns, a summer collegiate baseball team that plays in the Futures League in Pittsfield, MA.
This event is free and open to the public. For more information call 828-898-8729 or email [email protected].
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