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Proposed Redevelopment for New Hotel at Old Mountain Villa Motor Lodge Near Walgreens

A rendering of the project filed with Boone Planning and Inspections.

By Jesse Wood

A Marriott franchise is proposed at the old Mountain Villa Motor Lodge property at 2240 Blowing Rock Road near Walgreens in Boone.

The Boone Board of Adjustment will hear a request for special use and zoning permits on Jan. 5 at 5:30 p.m. in the Council Chambers on Blowing Rock Road.

The current owner of the property is Waltson Associates, based out of Sevierville, Tenn. Elizabeth Leiser, a partner for Waltson Associates, granted Raken Shah of Greensboro permission to be the applicant for the permits.

Currently, a 11,000-square-foot building exists on the 5.89-acre property. The current structure is 16-foot high. The proposal is for Marriott Townshouse Suites with a 55,000-square-foot building that has a max height of 53 feet on 2.63 acres.

The property is currently zoned B3, general business, and has been a motel site for more than 50 years, not withstanding the vacancy of the past several years, according to a project narrative filed with the Boone Planning and Inspections office.

The proposal triggers a transitional zone for the residential/agriculture district located between the golf course, Fairway Drive and adjacent B3 property, and the former driving range across the highway. Appalachian Regional Healthcare System purchased a 16-acre tract across from the proposed site this summer. 

A real estate website marketing the old motel property states:

“Compared to other property sales in the immediate area, this tract is priced to sell!! There has been a recent MAJOR PRICE REDUCTION FROM $1,850,000 TO $1,350,000. Future redevelopment of this property will be affected by the town’s watershed ordinances, but it has been estimated that approximately 2.18 acres of the tract can be developed. This property is being offered as-is and no representations are made. Ample examination time will be granted for due diligence. A 1.33-acre tract contiguous to this property that fronts Meadowview Drive is also available for sale.”

See the meeting’s agenda and packet for more info.



Below images from Loop.net advertising the property.