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Be a Sweetheart, Feed the Hungry Event to Return to the Mast General Stores on Feb. 11-12

The Mast General Stores in Valle Crucis and Boone are partnering with the Hunger and Health Coalition (HHC) this February 11 and 12 to fill the HHC food pantry. The annual Be a Sweetheart, Feed the Hungry campaign matches each pound of candy purchased at Mast with a $1 donation to help ensure that those in our community who need a good meal will have one.   

With Valentine’s Day upon us, candy is one of the holiday’s traditional gifts, and on Be a Sweetheart weekend it can show others that you care, too. When you buy a pound of candy from the Candy Barrel at any Mast General Store in Boone or Valle Crucis, Mast will donate $1 to HHC.  HHC is able to turn that $1 into $5 in food value, which makes your donation work harder to feed hungry folks in the High Country.

You can also make a difference without making a candy purchase.  Inside Mast Stores you’ll find change collection jars at each register. Mast employees invite you to donate the change from your transaction because your spare change can make a big impact on someone’s life.

Hunger is not discriminatory and is not just an issue within the homeless community. In the High Country, the HHC feeds about 2,500 people each month. One in three who receive food are children. There are many reasons an individual or a family turns to food security organizations for help – loss of a job, unexpected medical expenses, taking care of extended family members, etc. The HHC’s goal is compassion, help, and respect.

Like many non-profit organizations, the Hunger and Health Coalition relies on volunteers and donations for much of its success. There are opportunities to get involved on a personal or group level.  Learn how to fight hunger in your community. Stop by the information table during the event or click over to the HHC website at www.HungerandHealthCoalition.com.

For more information, contact:

Tara Stollenmaier, Community Relations Manager

Mast General Store

Highway 194

Valle Crucis, NC  28691