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LETTERS / Startups, Accelerators, Investment Funds…oh my!

Dear Editor,

We are beyond excited to announce the launch of Velocity Labs. Aimed at supercharging startups, this program that will help young companies in our area grow faster by building connections with investors and other founders, allocating time for education, personal leadership development and giving them access to mentors that have had seen success in their own right.

But hold up…young companies? Investors? Founders? This all sounds like something that belongs down in Raleigh with the techies and hipsters – not in Boone. Economically, this region has been driven by tourism and let’s be real – it is not perceived as a hotbed of innovation. It is however, an area where starting a business is not unusual, it’s even a right of passage. But to scale and grow it beyond the craggy granite of Blowing Rock, or the more gentle slopes west of Boone, is not common.

However, today there is a new wave of startup companies being birthed here and they’re driven by creative, industrious and technically skilled locals that are fueled by laptops, smartphones, gigabit internet and copious amounts of caffeine. Having access to all of these ingredients, along with a newly minted Angel Investment Fund (High Country Impact Fund) and access to Appalachian State University makes Boone an exciting place to start a company.

The 5 county area surrounding Boone and it’s groundswell of ambitious entrepreneurs have the potential to make a splash in the economy of WNC and fill a much needed gap in a high-tech corridor that starts in Raleigh, extends to Winston-Salem, passes through Boone and down to Asheville.

In order to support a thriving startup ecosystem, entrepreneurs need support in the form of capital, connections and education. Over the last 4 years, Startup High Country has been a key player in the work to transform the economic trajectory of the area by forming the High Country Impact Fund as well as connecting coders, entrepreneurs, and investors via it’s Silicon Hollar events. The next phase of growth for the ecosystem is the birth of a locally based Startup Accelerator.

What the heck is an Accelerator?

In our case, it’s a 3-month intensive program that places local startup companies into a peer-based cohort. It’s designed to force founders to critically think about their customers, iterate on products faster, test and learn, make deeper peer connections and really get a grasp of the foundational aspects of operating a high growth company.

Another critical element of an accelerator program is to help facilitate opportunities quickly through a mentor driven support network. Experienced mentors help the founders avoid the

typical pathways to mistakes and poor decisions that fledgling business owners often take. They can also pave the way for valuable introductions to key hires, investors, or new business opportunities.

Key data point – startups that go through an accelerator program, significantly increase their chances of surviving the first few critical years. One accelerator program, GAN Accelerator , shows that 85% of the 9,400 startups that went through their program, are still operating today.

Being a founder of a company can be a lonely ride, on a very lonely road. The commaradie built in an accelerator program can’t be replicated in traditional incubators, co-working spaces or business classes. When a founder interacts and builds friendships with other founders that are on a similar journey, magic can happen and the chances of surviving and thriving go way up.

So Boone has an Accelerator now – What’s next?

First off, let me explain what Startup High country has created. Velocity Labs, the High Country’s first accelerator program, launched its pioneer cohort on Tuesday, September 11, 2018 and it will finish up in late November 2018.

“Startups face a number of challenges while building a viable business,” says Jeffrey Scott, Velocity Labs Director, “At Velocity Labs we help founders understand that they are really a temporary organization in search of repeatable, scalable and profitable business models. What is the big problem they trying to solve and for whom? Is the opportunity worth the investment of millions of dollars and years of work? We help them put first things first and validate their business model early on to increase their likelihood of success as a high growth company in the High Country.”

We received and reviewed about 20 applications from various companies in the area and ultimately narrowed the group down to seven. We felt these seven local companies had the right mix of growth potential (over $5MM revenue in 5 years), product, and desire to stretch their thinking about their companies:

Hatchet Coffee, TheInsulators, Silver Barre, Thriftsy, Church LEARN, High Country Food Hub, Smart Gaming Systems

“A key piece of the puzzle has always been about teaming the companies up with a mentor who has their own battle scars and war stories about successes, and failures, in their own journey.”

Our mentors are experienced, proven and knowledgeable business leaders that have been sought out by the Startup High Country partners for their expertise. These folks have lived through the highs and lows, and have personally experienced the anxiety, exhilaration and stress of starting a company, or have worked in large enterprises and high-growth startups. Our

mentors are also well connected – their personal networks are an invaluable resource to the program and participants.

How long will this program be available?

For the next 3 years. Recently, Startup High Country was the recipient of a $100,000 grant from the NC IDEA Foundation . Given through the NC IDEA ECOSYSTEM grant program, this grant is huge for our entrepreneurial ecosystem and is a signal of the potential and momentum building in the Boone and Blowing Rock area.

“Our partnership with Startup High Country allows us to create greater opportunity for the statewide exchange of ideas, experiences and connections between the mountains and the coast of North Carolina,” said Thom Ruhe, President and CEO of NC IDEA. “We look forward to our collaboration.”

SHC will use the grant to further Velocity Labs and promote our mission to create more high-tech (high-paying) jobs and more growth investment opportunities for the residents of the High Country. With the support NC IDEA and local partners like Watauga EDC and ECRS Startup High Country has the fuel it needs to make a tangible impact in the economic outlook of the our region.

Want to learn more about Velocity Labs and Startup High Country? Visit us at:


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Thank you,

Victoria Potter