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Lees-McRae College to Host Seventh Annual REEL ROCK Film Tour Sept. 13 at Cannon Student Center

The Lees-McRae College Competition Rock Climbing Team

Sept. 12, 2012. On Thursday, Sept. 13 Lees-McRae College Outdoor Programs will host the seventh annual REEL ROCK Film Tour at 8 p.m. in Evans Auditorium in the Cannon Student Center at Lees-McRae College. 

“We are so excited to be hosting this awesome film tour at Lees-McRae again this year,” said Dee Thomas, director of outdoor programs at Lees-McRae. “We encourage everyone to come early and visit the information booths for product demos.”

According to the REEL ROCK website, REEL ROCK shows are exciting events where climbers and outdoors lovers come together to celebrate the ultimate in adventure filmmaking. Prize giveaways, appearances by top climbers and fundraising for non-profit organizations are just some of the ways that REEL ROCK events are more than just film screenings.

For the seventh year, Sender Films and Big UP Productions are combining the biggest names in the sport with stories of pushing the limits like never before. From battling Himalayan peaks to a battle on Spanish limestone to establish the world’s first 5.15c. From the non-conformist world of off-width climbing to the new found fame of the boundary-pushing sport of free soloing. This year’s films are nothing short of intrepid tales that will get your palms sweating from beginning to end.

“It is truly a really fun event,” said Thomas, adding that over 350 people attended last year’s event at Lees-McRae and that she is expecting at least that many or more this year. 

REEL ROCK founders Josh Lowell and Peter Mortimer have been producing and directing climbing and adventure films for over a decade, with devoted audiences around the world. Their work has been featured on NBC, NPR and New York Times, and has won a Sports Emmy Award, plus dozens of awards at international film festivals.

After organizing small tours for their individual film releases, Lowell and Mortimer realized the huge demand for exciting live events in the outdoors community and combined forces to create The REEL ROCK Film Tour in 2006.

In 2011, REEL ROCK screened in over 280 locations world-wide, drew over 65,000 audience members, raised over $15,000 for non-profits, partnered with more than 150 retailers, university outing clubs and climbing gyms, and won copious media coverage and critical praise.

“This is the team’s fifth year hosting the REEL ROCK Film Tour here at Lees-McRae, and every year it gets better and better — from the films to the overall event,” said Walter Ford, captain of the Lees-McRae College Competition Rock Climbing Team. “The cool thing about it for me is looking at the differences from year to year, and not only seeing how far the team has come, but how much we are able to do for the school. It has gotten to the point where REEL ROCK is a huge event for Lees-McRae, and it draws in an amazing and diverse crowd of people. More than that, it really is a great platform to show the value and the impact that Outdoor Programs has on this campus.”

This event costs $7 at the door and will benefit the Carolina Climbers Coalition and the Lees-McRae College Climbing Team. The doors open at 7:30 p.m., so come early for climbing information and equipment demos. 

For more information contact Dee Thomas at 828-898-8810 or thomasd@lmc.edu. Learn more about the Reel Rock Film Tour at www.reelrocktour.com