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Grandfather Mountain Mourns Loss of Jim Morton

On April 1, 2017, Grandfather Mountain lost one of its most devoted champions.

James McKay Morton, chairman of the Grandfather Mountain Stewardship Foundation board of directors, conservationist, trailblazer, photographer and visionary, passed away at the age of 65 after suffering a massive heart attack earlier in the week.

Morton leaves behind a mountain-sized legacy, having helped establish the nonprofit foundation to preserve Grandfather Mountain for the generations to come. His dedication and devotion to the mountain were akin to those of his father, the late Hugh Morton, who established the Linville, N.C., park as one of North Carolina’s leading travel attractions in 1952.

When Hugh Morton died in 2006, he’d left most of the mountain forever safeguarded from development, with more than 4,000 acres under protection by The Nature Conservancy. In order to further those efforts, Jim Morton went above and beyond — a mile high, to be exact.

In September 2008, when the Morton family announced its plan to sell the undeveloped backcountry of Grandfather Mountain to the state of North Carolina for the establishment of Grandfather Mountain State Park, Jim Morton sought to make the conservation easement more robust than originally written.

“We’d wanted to make sure the property would be permanently protected under an easement, but somebody had to sit down and work out the details,” said Catherine Morton, sister and board member.

Those details included provisions under which Grandfather placed limits on its own growth, preventing any further development above the park’s Nature Museum and environmental wildlife habitats, thus preserving the pristine nature of the park’s higher elevations.

“I remember one night, Jim was sitting up, staring at the mountain,” Catherine Morton said, “and he got to thinking about how one of the nicest things was that you didn’t see any lights up on Grandfather Mountain. So, he had it written in that nobody could erect any lights — security lights, beacons, anything like that — on Grandfather Mountain.

“I told him, “Jim, nobody’s ever going to take a generator up to Calloway Peak to set up a beacon,’ and he said, ‘Catherine, you don’t know what technology is going to be like a decade from now.’”

“Like his father, he was always thinking,” said Harris Prevost, the foundation’s vice president of operations. “Hugh Morton was always about two steps ahead of everybody else, looking into the future, and Jim was the same way.”

A memorial service for Jim Morton will be held Saturday, April 22, at Holy Cross Episcopal Church in Valle Crucis, N.C., and a bluegrass-centered celebration of life will take place in early summer at Grandfather Mountain. Additional details are forthcoming. In lieu of flowers, the Morton family is requesting donations to the Grandfather Mountain Stewardship Foundation.
Photo by Jim Morton | Grandfather Mountain Stewardship Foundation

According to GMSF executive director Jesse Pope, Jim Morton always saw the forest for the trees.

“A lot of his decision-making was about the preservation of Grandfather Mountain,” Pope said. “And when I say the mountain, I mean the trees, the rocks, the ecosystems — not the idea of Grandfather Mountain, not the attraction, but rather the mountain itself. He was just so passionate about the mountain, and his love ran really deep.”

Throughout the years, Morton worked a spectrum of positions at Grandfather Mountain, including in the wildlife habitats, selling tickets at the entrance and even overseeing operations as general manager. But he was also a trailblazer.

“He built the Profile Trail,” Pope said, referring to Grandfather Mountain’s iconic and most-hiked trail. “Jim designed that entire 3.1-mile trail, and its construction was one thing of which he was very proud.”

“It was his amazing creativity,” Catherine Morton said. “Using only a come-along, a crowbar and his ability to visualize, Jim made a walk through the woods even more beautiful by arranging stones into a lovely staircase up the slope … and maneuvering massive boulders into stepping stones across the Watauga River.”

For part of the construction in 1986, Jim Morton brought along a special friend — Americana music legend Doc Watson. Having been very close with Watson’s son, Merle, who passed away tragically the year before, Morton dedicated a stream crossing to his late friend, dubbing it Merle’s Milestones.

His relationship with the Watson family would extend to MerleFest, the perennially popular music festival in Wilkesboro, N.C., where he would serve as an unofficial photographer.

It was another festival, however, that would grow into one of Morton’s most widely celebrated ideas — Banner Elk’s famed Woolly Worm Festival.

Now entering its 40th year, the festival, like its diminutive mascot, started small. According to mountain folklore, the number of brown and black bands on a woolly worm can predict the severity of an upcoming winter.

“A gentleman who worked at Grandfather Mountain told me about woolly worms being used to forecast the winter,” Morton said in an interview with the Watauga Democrat.

“When I finally found a woolly worm, it was completely brown from end to end. I come home from (a) meeting, and right there on my porch was another woolly worm with a lot of black on it, and only a minimal amount of brown.”

Which worm could be trusted?

“I was immediately struck by the need to have a process for selecting which woolly worm to believe,” Morton said in the interview. “We also needed an annual event for Banner Elk. The two problems solved each other.”

At the Woolly Worm Festival, contestants “race” their worms in a series of heats, and the winning worm’s banding serves as the “official” winter forecast.

The first year saw 63 contestants. Now, the festival draws a crowd of approximately 20,000, including some 1,000 contestants and national media coverage.

“He really never ceased to amaze me with his creativity,” Prevost said. “I think he marched to the beat of a different drummer. He was his own man, and in a world of sameness, that was refreshing. He was extremely creative, brilliant and has brought untold good to the community and will continue to do so for years to come.”

Morton is survived by his mother, Julia Morton of Linville; sister Julia M. Morton of Greensboro, N.C.; sister Catherine Morton of Linville; sister-in-law Pansy Morton of Raleigh, N.C.; nephew Crae Morton of Winston-Salem, N.C.; and nephew Jack Morton of Raleigh. A memorial service will be held at 1 p.m. on Saturday, April 22, at Holy Cross Episcopal Church in Valle Crucis, N.C. A bluegrass-centered celebration of life will be held in early summer at Grandfather Mountain (date TBD).

In lieu of flowers, the Morton family is requesting donations to the Grandfather Mountain Stewardship Foundation.

The not-for-profit Grandfather Mountain Stewardship Foundation strives to inspire conservation of the natural world by helping guests explore, understand and value the wonders of Grandfather Mountain. For more information, call (800) 468-7325, or visit www.grandfather.com


In July 2015, High Country Magazine published a profile on Jim Morton, Jim Morton Keeps Watch Over Grandfather Mountain, where Jim as a child and his father, Hugh, were featured on the cover. Check out that story here. See photos from that feature below: 

Hugh Morton took this photo of Jim and his older brother Hugh with their dog Tucky on the road to Linville Bluffs near the present Grandfather Mountain Nature Museum.
After posing for a gag photo with Mildred the Bear in the summer of 1969, Jim Morton (fair right) was privileged to join UNC basketball coaches Bill Guthridge, Larry Brown and Dean Smith for 18 holes at Grandfather Golf and Country Club. Partnering with Coach Guthridge, Jim lost many balls.
A highlight of Jim’s childhood was being carried across the Mile High Swinging Bridge on his fifth birthday by Gov. Luther Hodges.
Banner Elk Area Chamber of Commerce president Don Helmbold presented Jim Morton with an award as the chamber’s 1996 Man of the Year.
From the files of Hugh Morton, Hugh often finished out rolls of film about to be developed with random family photos. Here’s Jim, in a coonskin cap as a child, and his father, Hugh, sitting on a fence as Grandfather looms in the background.
Jim Morton sitting on “Doc’s Rock” beside Shanty Springs Branch on the Profile Trail in 2003. Photo by Teresa Lee
Jim keeping watch over Grandfather Mountain.
Hugh, Jim’s father, had his son, Jim, strike a pose on Linville Peak in 1956.