App State Unveils New Marketing Campaign

Published Wednesday, May 11, 2016 at 10:51 am

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Appalachian State University athletics officially launched its new marketing and branding campaign — DEFINE THE MOMENT — on Tuesday. View the new video here: Video.

The Define The Moment campaign will be used through at least the 2016-17 academic year to promote Appalachian State athletics and its 20 teams.

Appalachian State’s student-athletes, coaches and athletics staff are committed to defining each and every moment — athletically (champions on the field and courts), academically (champions in the classroom), in the community (champions on our campus and surrounding areas) and in customer service (champions to our fans).

App Nation can Define The Moment in the following ways:

  • Join the Yosef Club! Regardless of how much you donate or where you live, you can help provide a scholarship to an outstanding student-athlete with philanthropic, tax-deductible support of the Yosef Club. Membership also comes with great tangible benefits, such as exclusive seating and gameday parking for Mountaineer football (at specific support levels). To learn more and join the Yosef Club today, visit or call the Yosef Club office at (828) 262-3108.
  • Purchase football season tickets! We are well ahead of last year’s season-ticket pace but there are still plenty of opportunities to secure your seats for all six games at The Rock this season and help us reach our 7,500 season tickets goal. To purchase tickets today, visit or call the Appalachian State athletics ticket office at (828) 262-2079.
  • Be loud and proud Mountaineer fans! Show support for your Mountaineers by attending games and events in Boone and off the mountain. Wear your Black and Gold proudly at the game and in your community. Take part in special promotions like color games (e.g. Black Saturday).
  • Use the hashtag #DefineTheMoment on social media! Join us in showing the world how you plan to #DefineTheMoment as a Mountaineer throughout the upcoming year.

Be sure to follow Appalachian State athletics at and on social media throughout the coming weeks and months for more information on how the Mountaineers and App Nation will DEFINE THE MOMENT in 2016-17.

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