FLOYD, VA — Rooted in the ethos of FloydFest and Across-the-Way Productions is giving the next generation of up-and-coming performers a stage, a leg-up and an audience. Today’s FIFTH round of artist announcements for FloydFest 24~Horizon fulfills that continuing mission in numerous ways, not least of which is the addition of Grace Bowers, a 17-year-old guitar phenom and band leader.
Having already shared the stage with Devon Allman, Margo Price, Tyler Childers, Susan Tedeschi and more — not to mention receiving acclaim from Rolling Stone — Bowers gained notoriety during the pandemic by livestreaming solo, eventually snagging a coveted Gibson endorsement, and then moving on to electrifying live shows, from the legendary Ryman Auditorium to Newport Folk Festival. Today, she adds a play at FloydFest 24~Horizon to her future, announced in tandem with the FloydFest 24~Horizon On-the-Rise Competition Class of 2024, which also checks myriad boxes for FloydFest’s mission to always tap ‘what’s next’ in live music and performers.
FloydFest 24~Horizon is the latest annual offering of the Southeast’s premier summer outdoor music festival, taking place Wednesday to Sunday, July 24 to 28, 2024, at its new home, FestivalPark, located at 5826 Floyd Highway North in Check, Va.
Sponsored by Peluso Microphone Lab, Press Press Merch and White Claw Hard Seltzer, the FloydFest 24~Horizon On-the-Rise Competition Class of 2024 includes Boa Boys, Coral Moons, Drew Foust & The Wheelhouse, Happy Landing, Houseplant, Mackenzie Roark and The Hotpants, Ranford Almond, Swim in the Wild, The Plate Scrapers, Virginia Man, Wood & Bone and Wyatt Ellis.
Don’t be tardy: patrons can preview the FloydFest 24~Horizon On-the-Rise Class of 2024 via a special Spotify playlist by clicking here: http://tinyurl.com/FF24OtR.As always, patron voting via the FloydFest 24~Horizon smartphone app (available for both Apple and Android) will determine the winner and runner-up, each of which receives prize packages from Peluso Microphone Lab, Press Press Merch and White Claw Hard Seltzer. The updated app for FloydFest 24~Horizon will be available for download in early summer.
These new acts join the bands featured in Blue Cow Arts Foundation, Inc. and Across-the-Way Productions, Inc.’s first four rounds of artist announcements for FloydFest 24~Horizon, which were topped by a long-awaited, patron-requested addition, Joe Russo’s Almost Dead, as headliner for Thursday night; Austin, Texas’ psychedelic-soul outfit and seven-time Grammy Award nominees Black Pumas; one of country music’s most prolific torchbearers Charley Crockett; as well as West Virginia’s spellbinding, meteoric-talent Sierra Ferrell, who will play pinnacle to a main-stage female-focused Friday during the 2024 festival.
“JRAD,” Black Pumas, Charley Crockett and Sierra Ferrell — and all of today’s new additions — are in good company, joined by a talented and eclectic emerging bill (with more to come): Allen Stone, The Record Company, Victor Wooten & The Wooten Brothers, Sierra Hull, Circles Around the Sun, Leftover Salmon, KellerGrass ft. The Hillbenders, The Heavy Heavy, Maggie Rose, Jupiter & Okwess, Drayton Farley, Little Stranger, Orgõne, Sons of the East, The Nude Party, S.G. Goodman, Vincent Neil Emerson, The Hip Abduction, Town Mountain, Cat Clyde, Eggy, Neighbor, The Wilder Blue, Jaime Wyatt, Hogslop String Band, Próxima Parada, Joe Hertler & The Rainbow Seekers, Easy Star All-Stars, Sam Burchfield & The Scoundrels, The Vegabonds, Caitlin Krisko & The Broadcast, Ben Chapman, The Commonheart, J & The Causeways, Sexbruise?, Colby T. Helms & The Virginia Creepers, Empire Strikes Brass, Isaac Hadden Organ Trio, The Wilson Springs Hotel, Shawn Mullins, Hank, Pattie & The Current, Music Road Co, The Tree of Forgiveness Band – A John Prine Tribute, The Dead Reckoning Plays The Allman Brothers, plus FloydFest 22~Heartbeat On-the-Rise winner, Palmyra, and runner-up, The Jared Stout Band.
The SIXTH round of lineup additions for FloydFest 24~Horizon — the festival’s ‘Local Love’ lineup — is set for mid-February, with a SEVENTH round of lineup additions — the festival’s Floyd Country Store Workshop Porch artists, plus Bitchin’ Music.
Group Series’ artists — set for March. Artists from every announcement can be discovered, explored and devoured via extensive bios, links and playlists by visiting https://floydfest.com/lineup/.
Blue Cow Arts & Across-the-Way Productions released tickets for FloydFest 24~Horizon in November via www.floydfest.com. Single-Day GA tickets for Thursday, Friday, Saturday and Sunday of the festival went on sale on Jan. 1. Patrons can choose to buy Single-Day GA tickets a la carte, or purchase them in pairs (including a Single-Day GA Parking Pass) via a new ticket type, the Single-Day GA PAIR + PARKING Bundle, also available for Thursday, Friday, Saturday and Sunday of the festival.
Volunteer information (as well as applications and a link to register) is also now available by visiting https://floydfest.com/contact-us/volunteers/
Many ticket types are now sold out, but tickets do remain and can be purchased by visiting https://aftontickets.com/FloydFest24Horizon.
Also announced today are the Official Platinum ABC Partners for FloydFest 24~Horizon, dubbed the ‘Fab 5’: Beale’s Brewery, Devils Backbone Brewing Company (sponsor of the Higher Ground Viewing Deck & Stage), Oskar Blues Brewery, Pacifico Cerveza and White Claw Hard Seltzer (newest sponsor of the On-the-Rise Competition Class of 2024). (Stay tuned for the unveiling of the sponsor of the Oasis Stage.)
FloydFest.com is being updated weekly for FloydFest 24~Horizon — visit the site to find:
• Brand-new and expanded FAQs, including info by ticket type and pricing tiers: https://floydfest.com/floydfest-faqs/
• A new Site Map, which will be regularly updated throughout the season: https://floydfest.com/site-map/
• Today’s official e-blast newsletter: https://mailchi.mp/floydfest/grace-bowers-on-the-rise-class-of-2024-abc-fab-5-announced-for-floydfest-24horizon
• The valued Partners of FloydFest 24~Horizon: https://floydfest.com/partners/
• The evolving lineup, artist information, playlists and links: https://floydfest.com/lineup/
• Rules, a packing list and directions: https://floydfest.com/packing-list-rules-directions/
• Glamping info: https://floydfest.com/glamping/
• Area lodging info: https://floydfest.com/floydfest-lodging/
• A Spotify playlist featuring artists from FloydFest 24~Horizon: https://tinyurl.com/FloydFest24Horizon
• Spotify playlists spotlighting past FloydFest lineups: https://tinyurl.com/PastFloydFests
• Brand-new merch for FloydFest 24~Horizon (and prior): https://floydfest.presspressmerch.com/
• A listing of past lineups: https://floydfest.com/past-lineups/
• Volunteer information, applications and registration: https://floydfest.com/contact-us/volunteers/
• Vendor information and FAQs: https://floydfest.com/vendors/
• Information on Festival Experiences (such as Outdoor Adventure and the Children’s Universe), plus access to customer service, booking contacts, vendor info, volunteer info … and more!
Having debuted at FloydFest 19~Voyage Home (2019), and then flourishing during FloydFest 21~Odyssey (2021) and FloydFest 22~Heartbeat (2022), the FloydFest Bus Stop — a psychedelic-painted school bus that has been converted into a professional recording studio — is set to return for FloydFest 24~Horizon, after receiving national press for its distinctive content and unique presentation. Click to https://floydfestbusstop.com/ to immerse yourself in FloydFest Bus Stop performances from 2019, 2021 and 2022, as well as to discover how to keep the bus rolling by purchasing handmade vinyl records via a unique fundraiser: https://floydfestbusstop.com/vinyl/.
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