Today’s Email Announcements

Published Friday, March 24, 2017 at 10:28 am

“Centennial Celebration” Marks 100th Anniversary for Cheerwine in Salisbury, May 20

SALISBURY, N.C. (March 22, 2017) Cheerwine, the iconic, family-owned soft drink from Salisbury, N.C., is thanking its fans for “100 years of cheer” by throwing a legendary anniversary celebration in its birthplace and hometown.

Cheerwine’s Centennial Celebration will take place from noon to 8 p.m. on Saturday, May 20, in downtown Salisbury, N.C., on North Main Street.

“We have the best fans around, and we can’t thank them enough for ‘spreading the cheer’ for generations by introducing Cheerwine to their friends and family,” said Joy Harper, head of marketing for Cheerwine and the great-great-granddaughter of Cheerwine’s founder.  “This party is a celebration of our loyal fans, our home state and all of the people who’ve helped make Cheerwine the iconic beverage it is today.” 

The Centennial Celebration will celebrate “all things Carolina” with an N.C. BBQ competition, local food, independent bands and more. At the free event, attendees will enjoy:

  • Free Cheerwine and commemorative koozies.
  • Limited edition Cheerwine merchandise available for purchase starting at noon (limited quantities of commemorative Cheerwine signs and other items).   
  • Live Music from Time Sawyer, Gyth Rigdon, Empire Brass, Acoustic Syndicate and Room Full of Blues.
  • People’s Choice BBQ Competition (from noon-2 p.m.) with Hog Heaven Barbecue, NC Ribs on Wheels, Rocky Top BBQ, Boone’s Barbeque, Smoke & Go BBQ and Sonny’s BBQ. Attendees can sample BBQ from each team and vote for their favorites. Smithfield is the competition’s pork sponsor.
  • Food from Cheerwine’s partners and friends, including Krispy Kreme (fresh doughnuts made in its “Hot Now Mobile Store”), Bojangles, Fatz Café, Biscuitville, Cackalacky (which makes a “Cheerwine Sweet Sauce”) and King of Pops (which will offer a Cheerwine-flavored popsicle).
  • Biergarten with N.C. craft beer, featuring The Olde Mecklenburg Brewery and New Sarum Brewing Company. 
  • Family-Friendly Kids’ Zone, with magicians, jugglers, rock climbing wall, obstacle course, slides, bounce house, lawn games and more. 
  • Free tour of Rowan Museum’s multi-room exhibit celebrating Cheerwine’s 100 years. This will include a visit by the historic 1927 Cheerwine Ford Truck.
  • Our State Magazine welcome center.

To RSVP for the Centennial Celebration and to stay up to date on event details and transportation options, visit https://www.facebook.com/events/372801533091416/.  

CELEBRATING 100 YEARS OF LEGENDARY TASTE

For the last century, Cheerwine has been making generations smile. Since L.D. Peeler started Cheerwine in 1917, the soft drink has stayed true to its roots, remaining independent, family-owned and based in its hometown of Salisbury, N.C.

 “While much has changed around Cheerwine over the last hundred years, the taste and authenticity of Cheerwine itself will never change,” says Cliff Ritchie, Cheerwine’s president. Ritchie is the great-grandson of the soft drink’s founder, L.D. Peeler. His children, Joy Harper and Carl Ritchie, are fifth generation and currently work for the family business.

Throughout 2017, the beloved soft drink will continue rolling out new editions in its centennial can series (with $100 instant-win cans sprinkled throughout 12 packs). Cheerwine fans are invited to collect all seven cans in the series before the end of the year.

In honor of Cheerwine’s centennial, Salisbury’s Rowan Museum is hosting a special exhibit throughout 2017. The exhibit showcases a century of Cheerwine memorabilia, artifacts and photos.  

 

“Mentors and Heroes” Photography by David Holt at NCDNCR Western Office, Mar. 27

ASHEVILLE, N.C. – “Mentors and Heroes,” a photography exhibit by David Holt, will be on exhibit at the Western Office of the North Carolina Department of Natural and Cultural Resources in Asheville from March 27 to May 6. Hours are Monday through Friday, 10 a.m. to 4 p.m., and Saturday 10 a.m. to 2 p.m. The exhibit is free and open to the public.

The exhibit includes over 30 framed black and white portraits of Holt’s many musical mentors and heroes from the 1970s to the early 2000s. Among those featured in the exhibit are Madison County ballad singers Dellie Norton, Cas Wallin, Berzilla Wallin and Sheila Kay Adams, who Holt met when he first came to western North Carolina in the 1970s. 

Also in the exhibit are portraits of Doc Watson, with whom Holt traveled and performed for many years. Holt calls Watson his “musical father” and most important mentor. In addition, the exhibit includes several musical instruments from Holt’s person collection.  The “Tree of Life” open back banjo custom made by Bud Soesby and Wade Mainer’s 1953 Gibson are among those on display. 

David Holt is a four-time GRAMMY Award winner who, in addition to being a musician, story-teller, radio and television host, has done important work documenting and sharing the stories and images of many significant American musicians. In Holt’s words, “These folks have a power and wisdom that you just don’t see in the modern world. They grew up before self-doubt was invented.”

The Western Office of the N.C. Department of Natural and Cultural Resources is located at 176 Riceville Road, Asheville, N.C.  For additional information about the exhibition please call (828) 296-7230, emailjeff.futch@ncdcr.gov, or visit http://www.ncdcr.gov/westernoffice

About the North Carolina Department of Natural and Cultural Resources
The N.C. Department of Natural and Cultural Resources (NCDNCR) is the state agency with a vision to be the leader in using the state’s natural and cultural resources to build the social, cultural, educational and economic future of North Carolina. NCDNCR’s mission is to improve the quality of life in our state by creating opportunities to experience excellence in the arts, history, libraries and nature in North Carolina by stimulating learning, inspiring creativity, preserving the state’s history, conserving the state’s natural heritage, encouraging recreation and cultural tourism, and promoting economic development.
 
NCDNCR includes 27 historic sites, seven history museums, two art museums, two science museums, three aquariums and Jennette’s Pier, 39 state parks and recreation areas, the N.C. Zoo, the nation’s first state-supported Symphony Orchestra, the State Library, the State Archives, the N.C. Arts Council, State Preservation Office and the Office of State Archaeology, along with the Division of Land and Water Stewardship. For more information, please call (919) 807-7300 or visit www.ncdcr.gov.
 

2017 Annual Wildflower Walks at Grandfather Mountain Begin Today

Join a park ranger for a guided wildflower walk in Grandfather Mountain State Park.  There is a walk for everyone – some are more challenging but some do not venture far from the parking lot.  Grandfather Mountain produces an amazing variety of wildflowers, which change from week to week, so join us throughout the season to experience the changes! Free and open to the public. 
Locations:

  • The Profile Trail is located on Highway 105 South; ½ mile north of the Highway 184 intersection
    Directions: https://goo.gl/dBX99s
  • Boone Fork Parking Lot is located on the Blue Ridge Parkway; just north of mile marker 300
    Directions: http://goo.gl/dEizYH

Friday, March 24   |   5pm – 7pm   |   Profile Parking lot   |   Moderate

One mile, round trip.  This section of the trail is easy with a couple of moderate climbs; it can be very muddy and slippery.  Dress for the weather, wear appropriate footwear, bring water and be prepared to be outside.  Participants under 16 must be accompanied by an adult. No pets, please.
Friday, March 31   |   5pm – 7pm   |   Profile Parking lot   |   Moderate

One and one-half miles, round trip.  This section of the trail is easy with a couple of moderate climbs; it can be very muddy and slippery.  Dress for the weather, wear appropriate footwear, bring water and be prepared to be outside.  Participants under 16 must be accompanied by an adult. No pets, please.
Sunday, April 2   |   3pm – 5pm   |   Profile Parking lot   |   Moderate

One and one-half miles, round trip.  This section of the trail is easy with a couple of moderate climbs; it can be very muddy and slippery.  Dress for the weather, wear appropriate footwear, bring water and be prepared to be outside.  Participants under 16 must be accompanied by an adult. No pets, please.

Tuesday, April 4   |   2pm – 4pm   |   Profile Parking lot   |   Moderate

One mile, round trip.  This section of the trail is easy with a couple of moderate climbs; it can be very muddy and slippery.  Dress for the weather, wear appropriate footwear, bring water and be prepared to be outside.  Participants under 16 must be accompanied by an adult. No pets, please.
Friday, April 7   |   4pm – 5:30pm   |   Profile Parking lot   |   Easy

No hiking: we’ll stay within 1/8 mile of the parking lot and still see a lot of wildflowers.  Dress for the weather and be prepared to be outside.  Participants under 16 must be accompanied by an adult. No pets, please.
Saturday, April 8   |   5pm – 7pm   |   Profile Parking lot   |   Moderate

One mile, round trip.  This section of the trail is easy with a couple of moderate climbs; it can be very muddy and slippery.  Dress for the weather, wear appropriate footwear, bring water and be prepared to be outside.  Participants under 16 must be accompanied by an adult. No pets, please.

Friday, April 14   |   2pm – 4pm   |   Profile Parking lot   |   Moderate

One mile, round trip.  This section of the trail is easy with a couple of moderate climbs; it can be very muddy and slippery.  Dress for the weather, wear appropriate footwear, bring water and be prepared to be outside.  Participants under 16 must be accompanied by an adult. No pets, please.
Saturday, April 15   | 10am – 1pm   |   Boone Fork Parking lot   |   Moderate

Three miles, round trip.  The trail is easy but rocky and can be muddy.  Dress for the weather, wear appropriate footwear, bring water and be prepared to be outside.  Participants under 16 must be accompanied by an adult. No pets, please.
Sunday, April 16   |   4pm – 5pm   |  Profile Parking lot   |   Easy

One-half mile, round trip hike.  This section of the trail is easy; it can be very muddy and slippery.  Dress for the weather, wear appropriate footwear, bring water and be prepared to be outside.  Participants under 16 must be accompanied by an adult. No pets, please.
Saturday, April 22   |   5pm – 7pm   |  Profile Parking lot   |   Moderate

One mile, round trip.  This section of the trail is easy with a couple of moderate climbs; it can be very muddy and slippery.  Dress for the weather, wear appropriate footwear, bring water and be prepared to be outside.  Participants under 16 must be accompanied by an adult. No pets, please.
Sunday, April 23   |   9am – 11:30am   |   Profile Parking lot   |   Moderate

Two miles, round trip.  This section of the trail is easy with a couple of moderate climbs; it can be very muddy and slippery.  Dress for the weather, wear appropriate footwear, bring water and be prepared to be outside.  Participants under 16 must be accompanied by an adult. No pets, please.
Friday, April 28   | 10am – 12pm   |   Boone Fork Parking lot   |   Moderate

Two and one-half miles, round trip.  The trail is easy but rocky and can be muddy.  Dress for the weather, wear appropriate footwear, bring water and be prepared to be outside.  Participants under 16 must be accompanied by an adult. No pets, please.
Saturday, April 29   |   6pm to 7:30pm   |   Profile Parking lot   | Easy

We’ll stay within 1/8 mile of the parking lot: this is perfect for someone who does not want to walk far and still see a lot of wildflowers.  Dress for the weather and be prepared to be outside.  Participants under 16 must be accompanied by an adult. No pets, please.
Sunday, April 30   |   5pm – 7pm   |   Boone Fork Parking lot   |   Moderate

Two miles, round trip.  The trail is easy but rocky and can be muddy.  Dress for the weather, wear appropriate footwear, bring water and be prepared to be outside.  Participants under 16 must be accompanied by an adult. No pets, please.

 

The Grateful Dead 40th Anniversary Movie Comes to U.S. Cinemas, Apr. 20

Calling all Dead Heads! In just one month, Fathom Events and Rhino Records will treat fans to a special one night event with “The Grateful Dead Movie 40th Anniversary.” “The Grateful Dead Movie 40th Anniversary” will be shown in 500+ U.S. movie theaters nationwide on Thursday, April 20 at 7:00 p.m. local time. At the event, Dead Heads will relive live performances from the band’s (Jerry Garcia, Bob Weir, Phil Lesh, Mickey Hart, Bill Kreutzmann, Donna Godchaux, and Keith Godchaux)  October 1974’s five-night “farewell” run at San Francisco’s iconic Winterland. Additionally, audiences will get an exclusive look at footage from the upcoming Grateful Dead documentary, “Long Strange Trip,” and a never before seen mini-documentary.
 
Tickets for “The Grateful Dead Movie 40th Anniversary” can be purchased online by visiting www.FathomEvents.com or at participating theater box offices.
 
“The Grateful Dead Movie 40th Anniversary” will be shown at the following movie theaters in your area:
 
AMC Concord Mills 24 8421 Concord Mills Boulevard Concord NC 28027-6461
Regal Stonecrest At Piper Glen 22 7824 Rea Road Charlotte NC 28277
 
For a complete list of theater locations visit the Fathom Event’s website (theaters and participants are subject to change).
 
For artwork/photos related to “The Grateful Dead Movie 40th Anniversary,” visit the Fathom Events press site.
 
Feel free to contact us for review tickets or more information on “The Grateful Dead Movie 40th Anniversary” or any of Fathom’s upcoming events.

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