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With New Location Across from New Market, Boone Bike & Touring Celebrates Grand Opening on Saturday

The new Boone Bike location is celebrating its grand opening on Saturday, April 12.
The new Boone Bike location is celebrating its grand opening on Saturday, April 12.

April 8, 2014. Boone Bike will host a grand opening event on Saturday, April 12, from 10 a.m. to 6 p.m. to celebrate its new home at 774 East King Street, which is located across from New Market Center, in the “old Eckerd building” next to Tuesday Morning. 

The grand opening falls in the middle of the bike shop’s annual spring sale, TREKFEST, which begins on Thursday, April 10 and runs through Monday, April 14 and features discounts on Trek bicycles and merchandise for riders of all styles and levels. In addition to the sale, fantastic product give-aways, delicious local beer from Appalachian Mountain Brewery (AMB) from 2 to 6 p.m., light refreshments, and free on-site chair massages compliments of Eli Petzl and the Myo Clinic will be available throughout the day.

Boone Bike staff
Boone Bike staff

Boone Bike is Boone’s original bike shop. Opening in the late 1970s, it has had many different locations throughout the High Country. For over two decades the shop was located across from McDonald’s on U.S. 321.

This spring, owners Shaw and Sarah Brown relocated to the new location to provide better parking, more space and a more efficient shop for the showroom, rental bikes and repair services. 

“The new shop reflects the contributions of the entire Boone Bike family and years of envisioning the perfect bike shop for the High Country,” says Sarah Brown, “We are excited to share our new space with the community and thank them for their endless support and encouragement – not only during the renovation and moving process but throughout the years.”

For more information about Boone Bike and the grand opening on April 12, visit www.boonebike.com.

Below is more information from the grand opening’s Facebook event

Boone Bike officially opened in our new location at the end of February…now it’s time to celebrate! 

How do you think we survived the remodel and move? Weekly visits to our favorite watering hole…the Appalachian Mountain Brewery (AMB), of course! AMB will be serving delicious local beers from 2pm – 6pm.

If Saturday is your day for rest & relaxation, Eli Petzl and the Myo Clinic will be on-site all day offering free chair massages. Donations would be greatly appreciated and further the community effort to provide affordable massage to those in need.

Snack on light refreshments from two more locally owned and operated amazing businesses, Stickboy Bread Company and Basil’s Fresh Pasta & Deli.

Grab a pair of limited edition “You’re Stronger than You Think” —Leigh Cooper Wallace DeFeet socks $13 and arm warmers $20 from Cori Holladay, who will be at the shop sharing her dream to give back at the same time she conquers the Pacific Crest Trail.

Did we mention FREE GIVE-AWAYS! 
Make a purchase on Saturday, April 12th anytime from 10am to 6pm and you will automatically be entered in a drawing to win one of several amazing products!

1 Yakima Double Down 4 Bicycle Rack ($269 Value)
1 Camelbak Asset ($120 Value)
1 Camelbak MULE ($100 Value)

…and LOTS of AWESOME “BOONE BIKE” Brand ITEMS,TOO! ($Priceless Value)

You do NOT need to be present to win a give-away product…drawings will take place randomly throughout the day & winners will be contacted later if you’re not here!

Our GRAND OPENING Celebration will take place in the middle of our annual spring sale, TREKFEST! Which begins on Thursday, April 10th and runs through Monday, April 14th and features discounts on Trek bicycles and merchandise for riders of all styles and levels.