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Mast General Store Hosts ‘Be a Sweetheart, Feed the Hungry’ on Feb. 14 & 15, Candy Purchase Donation Match

Feb. 9, 2015. Just in time for Valentine’s Day, the Mast General Store and the Hunger and Health Coalition have a way you can give a gift of love not only to your sweetheart, but also to your community.

On Feb. 14 and 15, when you purchase a pound of candy for your Valentine, Mast Store will match that pound with a $1 donation to the Hunger and Health Coalition to help feed the hungry in the High Country.

This is the 12th year that Mast Store has partnered with its local communities’ food security agencies to bolster their pantries in the lull after the holidays.

image-logo-mast-general-store“It is important to do what we can to help those who are hungry,” says Fred Martin, president of Mast General Store. “You never know who may be using these services – a family that is struggling to make ends meet, a senior citizen who may have to make a choice between their medicine and food, or a neighbor who just lost his job. At any point in time, any of us may face these situations.”

It is amazing what the Hunger and Health Coalition can do. Through volunteers and powerful networks, they can transform a $1 gift into $7 in food value. That’s proof positive that a little can do A LOT!

In Watauga County alone, over 26 percent of the population lives below the poverty line, and others that make more than the government’s minimum income do not have enough funds to meet their basic needs. In 2014, the Hunger and Health Coalition served almost 12,000 families.

Stop by the Hunger and Health Coalition information tables at the Mast Stores in the High Country to find out more about the organization and how a gift to your sweetheart will have double the impact.

For more details, contact the Mast General Store in Downtown Boone at 828-262-0000 or the Original Store and Annex in Valle Crucis at 828-963-6511.