March 29, 2013. Lees-McRae College Career Services will host minor league baseball executive Tyler Tumminia Thursday, April 11. She will present a lecture, “Breaking through Barriers and Hitting a Home Run,” at 7 p.m. in Evans Auditorium. Tumminia is senior vice president of the Goldklang Group and oversees the marketing and broad scale sponsorship, operations and communication efforts for the sports entertainment consulting and management firm.
Tumminia is a sought after speaker on the campuses of elite colleges and universities, educating students on various topics relating to the business of sports. In 2012, Tumminia spoke at the SINC Conference in Washington, DC. During the “Marketing Sport: Action & Adventure to Professional” panel, Tumminia gave an in-depth look at the challenges of operating four minor league teams while providing behind the scenes insight into the marketing goals, sponsorship, operations and communication efforts for the Goldklang Group.
In addition to speaking at the SINC Conference, during the 2011-2012 academic school year Tumminia spoke at University of New Haven, St. Thomas University, SUNY Fredonia, University of Florida, Indiana University, University of San Diego, University of Michigan, University of Massachusetts Amherst, and Minnesota State University. She has also previously spoken at NYU and Columbia.
To highlight the start of her speaking tour for 2012-2013, Tumminia was the keynote speaker at the NCAA Women’s Leadership Symposium in Boston, MA in September. In addition she spoke at the Ohio University Sports Business Forum in October, and the world’s leading sports digital conference, Blogs with Balls in Toronto in October. She will be speaking at the Ivy Sports Symposium in November at Columbia University and the Sport Leadership Sportif in Montreal in November.She is a recipient of the Roland Hemond, MASA and Marcom awards for excellence in her field, and in 2011 was named Executive of the Year by NYU’s sports management program. In the fall of 2011, she successfully completed MLB Scout School in Arizona.
“We are very fortunate to have Tyler Tumminia come and speak on our campus since she is in such high demand as a speaker. I think her message of determination, hard work and perseverance when working to achieve your goals will resonate well with college students and indeed the whole community,” said Russell Taylor, co-director of Career Services and director of libraries at Lees-McRae.
“Her life is a demonstration of those ideals since she has achieved what few others have to become one of only a handful of female executives in all of baseball. I strongly encourage everyone to come hear Tyler’s informative and insightful presentation,” said Taylor.
The Goldklang Group provides operational consulting and management services in all areas relating to sports franchise and event acquisition, promotion and operation. Current clients of the Goldklang Group include Minor League teams the Charleston Riverdogs, St. Paul Saints, Hudson Valley Renegades and Fort Myers Miracle. Past clients include the Florida Marlins, Detroit Tigers and Chicago White Sox.
At the Goldklang Group, Tumminia developed the Group’s award winning marketing philosophy, Be Your Own Fan, in response to current market trends and industry analysis. In addition, Tumminia is responsible for the largest group-wide partnership with a major brand and the largest singular themed promotional event in the Group’s history.
Her development of the Professional Baseball Scouts Hall of Fame has received tremendous recognition throughout the industry, and has been hailed as a game-changer in how scouts are perceived at the local levels. In February of 2012, Tyler became co-owner of the Pittsfield Suns, a summer collegiate baseball team that plays in the Futures League in Pittsfield, MA.
Nestled in the Blue Ridge Mountains of western North Carolina, Lees-McRae College is a private, four-year college offering diverse baccalaureate degrees, strong athletic programs and outstanding faculty. With 850 students hailing from 40 states and more than 10 countries, Lees-McRae’s broad core curriculum is enhanced by field-specific career preparation and experiential learning with an emphasis in leadership and service. For more information, please visit www.lmc.edu or call 828-898-5241.