Nov. 27, 2012. Just in time for holiday shopping, a Boone Area Chamber of Commerce promotion, “Shop Local Saturdays,” begins this Saturday, Dec. 1.
Boone Area Chamber President Dan Meyer said the idea for the annual holiday-shopping campaign sprang from American Express’ “Small Business Saturday,” which takes place in between Black Friday and Cyber Monday.
“The biggest recipient of that is American Express – not necessarily the businesses,” Meyer said. “We looked at that and said, ‘We want to impact our local businesses on more than one day and always emphasize local shopping.’”
A mass email from the Boone Area Chamber reads, “Shop LOCAL [on] Saturdays between now and Christmas. It makes $$$$ and ‘sense!’ Add your ‘economic stimulus’ to the High Country economy. Think of the ‘shipping & handling’ costs of driving off the mountain. Closer IS better!”
“We want to encourage people to remember to look for gift items and products and services in the High Country and support the local economy,” Meyer said, adding that local business owners are our friends and neighbors.
To keep the message in the public eye, Meyer said, signs with the “Shop Local Saturdays” logo will be placed at major corridors coming into town.
“Shop Local Saturdays” Dates
Saturday, Dec. 1
Saturday, Dec. 8
Saturday, Dec 15
Saturday, Dec. 22