June 13, 2013. In keeping with their well-publicized resolution to always give back to the community, on Saturday, June 15, the Appalachian Mountain Brewery will host the 1st Annual New River Festival. The festival will benefit the National Committee for the New River and the Watauga River Partners.
The event features a cookout which will begin at 3:30 p.m. including chicken wings, chicken legs, hot dogs and veggie burgers.
All “pints for non-profits” raised during the festival will also go to benefit the two organizations. With this program, a percentage of proceeds from the sales of in-house brews are donated to a specific non-profit program.
In addition to the cookout, there will also be live musical entertainment. Keith Stroud will be playing from 3:30-6:30 p.m. and the New River Boys will be taking over from 7-11 p.m. Guests can also enjoy a corn hole game or two out on the lawn. The event is open to the entire community and kid friendly, so bring the whole gang and come out to support a fantastic cause.
Both causes benefiting from the festival are very close to the heart of Appalachian Mountain Brewery.
“We want to bring public awareness about the National Committee for the New River and the Watauga River Partners,” said Jessica Collins of Appalachian Mountain Brewery.
“They are the ones protecting our water and our environment. We hope more people will support these organizations and become more ‘environment conscious’ like us. Both of these non-profits have done so much to help us, we just want to give back.”
Appalachian Mountain Brewery, which opened on Valentine’s Day of this year, is dedicated to giving back to the High Country community that it calls home. Aside from the “pints-for-non-profits” initiative, the brewery as a whole also participates in many other initiatives to give back to the area including involvement with the Appalachian State University Fermentation Science program and a planned venture capital fund to help locals with start-up businesses in Boone.